Course Content
Workwear Learning and Development Manager – Yoges Ganesan
About Workwear. Workwear group challenges. Workwear Learning and Development Needs Workwear Learning and Development Plan. Learning and Develoment Role requirement. About Yoges Ganesan Summary
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Learning and Development Manager – Yoges Ganesan
About Workwear Group

Workwear Group’s products are stocked in over 1,000 retail outlets across Australia. This extensive network ensures iconic brands like Hard Yakka and KingGee are widely available.


Workwear Group’s sales strategy focuses on leveraging strong brand portfolio, customer-centric approach, and market insights. Key aspects of the strategy:

 

1. Brand Rejuvenation:

Repositioned iconic brands like Hard Yakka and KingGee to stay relevant in a competitive market. This includes updating brand positioning and launching targeted campaigns.

 

2. Customer Engagement:

Conducting in-depth market research, including focus groups with end-users like healthcare professionals, to better understand customer needs and preferences. This helps to tailor offerings and marketing strategies.

 

3. Diverse Distribution Channels:

Workwear Group utilizes both B2B and B2C channels, ensuring products are accessible through retail outlets, online platforms, and direct partnerships with businesses.

 

4. Innovation and Sustainability:

Focus on product innovation and sustainable practices, which resonate with modern consumers and businesses looking for ethical solutions.